Link -

https://kenzie53881.wixsite.com/summedup

Working Link -

Statement of Intent

Statement of Intent

Audience:

My intended audience for this product is young adults and adults from the range of 16-25. My topics are extremely varied like most popular magazines so that a wider audience is reached. Stories that cover forms of entertainment such as concerts are tailored for those that would have interest in such things so mainly older teenagers around the age of 18 and people who enjoy lively events or going out in general. Their style would be more extravagant such as higher end brands or unusual yet trendy styles that stand out and their music taste would most likely be more recent pop music much like that of the opposite audience. My gaming stories are aimed more towards boys that enjoy staying in and playing on their consoles. This is so that I can reach the opposite styles of people. Their lives would be based on social media so I would like to cover topics that link to media platforms. Young adults have interests in celebrities so I could cover celebrities that are loved by the younger generation such as singers or footballers.

Representation:

The people who would read my magazines range from adventurous people who enjoy going out to busy events or those who prefer to stay in. I want to cover a large number of stories so that I create an unbiased varied magazine. Each topic will have multiple stories that tailor to outgoing people or more laid back people.

Industry / Institution:

My magazine will be loosely based off of entertainment weekly that covers a wide range of stories however unlike their style, mine will contain more stories on the front page as most magazines need to advertise their contents whereas entertainment weekly is well known enough to not need to cover a wide range of topics on the front cover. As my audience is the younger generation, I will incorporate different social platforms as their lives revolve around social media.

Media Language:

My colour scheme for my front covers and contents pages will be bold yet will not clash. I will take inspiration from various magazines to find fonts and layouts that I believe attract audiences

Magazine Overview

As of 2017, the total revenues for the magazine industries reached $38 billion.
There are more than 7,000 magazines in print just i the United States.
As time passes, more and more people resort to social media or other media platforms for their news, meaning many magazines have attempted to convert to an online source however many believe this was achieved too late as from 2012-2017 the annual returns decreased roughly 2% each year.
The UKs best selling magazine is the TV Choice Magazine with its circulation being 1,266,242


Entertainment Weekly:
Entertainment weekly's first magazine came out on the 16th of February 1990.
It is based in New York City.
In 1996 is won the National Magazine Award for General Excellence. It won again in 2002.
In September 2016 EW launched People/Entertainment Weekly Network.

Front Cover Moodboard

Planning for my Print Products

These images were my original  choices for my first front cover and contents mage. I liked the idea of my magazine being themed at least for the front cover as it would give me the ability to use limited colours such as white, black or the colours specifically on the image to create a more formal yet bold cover and contents page. I opted for the first orange picture as the pose looked peaceful and laid back which is similar to the effect i wish for my magazine to have. The colours were bold throughout and did not clash meaning the fonts on the page could be kept minimalistic.

For the red image, I liked the plain background which would make it easier for me to place font
over. The large amount of space would mean I would have more space to work with when it came
to font size.

When creating my final piece, I didn't create a plan as i already had my images so instead used them without making major changes that needed to be documented

Front Cover Analysis

 - Block font in only one colour. This font is very formal and is often used in games. The white shows maturity and would also stand out most among the vibrant colours of the games they show

-          -  Stories laid out in categories

-          - More topics on the front than most magazines to attract a wider audience through a more varied range of topics

-          - 4 colours overall. Each colour is extremely contrasting compared to the others

-          - Website name and price above barcode

-          - Hooks highlighted in red

-          Features guides

-          Font colours don’t match the image colours unlike most entertainment magazines

-          Instead of the headlines being vague yet formal, they’re used as non-informative hooks

-          It is clear its audience is male due to the darker colours and topics

   -   Bold colours that complement each other whilst contrasting to the image

   -  Only one main story

   - Very vague stories at the top

   -  Unusual layout with fonts in various sizes and places

Moodboard